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Oscar de la Renta launched an online auction on the brand’s resale platform, Encore, to benefit UNICEF and ongoing efforts to help the crisis in Ukraine, featuring none other than Sarah Jessica Parker. On the auction block? The very dress the actress wore to the premiere of sex and the city spin off, And just like that… this last December.
Partnering with the iconic design house for the charity venture, Parker noted: “It was a privilege to wear this dress at the And just like that… premiered last December, and I’m humbled and humbled to join my friends at Oscar de la Renta in bringing it up for auction through Encore. All proceeds from the sale will be donated to UNICEF, an organization that I feel called to support now more than ever given the current geopolitical conflicts and the immediate and growing threats posed to so many innocent children. It’s meaningful to say goodbye to the dress in this way, and I can’t wait to see what wardrobe it will be called into next.”
Again, the Oscar de la Renta resale platform is not just a sustainable alternative, offering an extended life to exceptional heritage pieces that have been authenticated by in-house archivists and refurbished. Sellers on Encore can receive cash payment or store credit, or, as in this case, can choose to donate profits to Oscar de la Renta’s charitable partners such as Habitat for Humanity, Dress for Success, World Central Kitchen and The Colleagues of Los Angeles. .
In this case, the auction offers a unique opportunity for a SATC fan and fashion lover to own an iconic piece, while contributing to global efforts to help the current crisis in Ukraine. The live auction will end at 9 p.m. on March 31.
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